RELX Overseas Pod E-cigarettes: Multi-dimensional Breakthroughs aninit long Global Layout.
I no long taim i go pinis, global e-sigaret maket i wok long senis. Ol ovasis e-sigaret bilong Relx i wok long kamap gutpela moa long kompetisen bilong ol long intanesenel maket long rot bilong dipen long teknoloji iteresen na lokalisesen, na i kamap olsem bikpela luksave bilong indastri.
Maket teritori i wok long go bikpela
Ovasis bisnis bilong RELX nau i go insait long 52 kantri na rijen, na em i holim namba wan posisen insait long 'cartridge-based kategori long planti ol bikpela maket. Long ol kantri bilong Yurop olsem Spen na Itali, stail disain na gutpela wok bilong en i mekim ol manmeri i laikim, na maket sea bilong en i go antap. Long ol maket bilong Esia olsem Saut Korea na Filipins, luksave bilong ol prodak bilong en i wok long go antap yet, na dispela i mekim em i kamap wanpela bikpela samting namel long ol lokal yusa.
Teknolojikel inovesen i save mekim gutpela wok long as bilong ekspiriens
RELX i bin putim planti nupela teknoloji insait long ol ovasis pod prodak bilong em: gutpela 'atomisation system' i save mekim gutpela senis long e-likwid, na i save bringim gutpela na gutpela teis; dispela 'anti-leakage structure we ol i bin stretim i daunim tru ol hevi bilong yusim long rot bilong stretim ol samting na intanel disain; smat sip we i stap insait long sampela model inap long sekim pawa na paf data long taim tru, na givim gutpela bekim long rot bilong ol LED lait, na mekim wok i kamap isi na i gat gutpela tingting.
Ol strateji bilong lokalisesen i stret long ol kain kain nid
Long lukautim ol nid bilong ol narapela narapela maket, RELX i bin kamapim ol kain kain lokal tim long kliagut long ol nid bilong ol rijonal. Ol i bin lukluk long kamapim ol stretpela tes: Long maket bilong Yurop, ol i bin kamapim ol narakain fomula olsem Cherry Cola na Pink Lemonade, na long maket bilong Saut-is Esia, ol i bin lukluk long ol rijonal tes olsem Mango na Kokonas. Na tu, ol 'product packaging' na 'promotional strategies' i stret long ol kalsa bilong ol manmeri bilong ples long mekim 'brand' i kamap gutpela moa.
Ol wok bilong bihainim lo i putim strongpela as bilong divelopmen
Taim ol i wok long bungim ol strongpela lo bilong wol, RELX i putim 'compliance' olsem as tingting bilong en. Mipela i kamapim wanpela gutpela kwaliti menesmen sistem, stat long kisim ol 'raw material' i go inap long taim bilong testim prodaksen. Ol prodak bilong mipela i bin winim ol setifikesen olsem EU TPD na US PMTA. Mipela i wok bung wantaim ol intanesenel senel olsem FamilyMart, Lawson, 7-Eleven, na Lazada long lukim olsem ol manmeri i kisim ol prodak we i bihainim lo long ol stretpela senel.
Long rot bilong wok bung wantaim long skruim maket, kamapim ol nupela teknoloji, wok long ples, na menesim ol lo, ol ovasis e-sigaret bilong RELX i wok long strongim wok bilong ol long intanesenel maket. Long bihain taim, wantaim ol prodak we i wok long kamap gen na i go bikpela moa long wol, RELX i ting bai givim ol gutpela samting moa yet long ol bikpela manmeri na promotim standet divelopmen insait long indastri.
